School of Computer Science, Carnegie Mellon University, Pittsburgh, P A, USA ABSTRACT Disinformation campaigns can distort public perception and destabilize institutions. Understanding how different populations respond to information is crucial for designing effective interventions, yet real-world experimentation is impractical and ethically challenging. To address this, we develop an agent-based simulation using Large Language Models (LLMs) to model responses to misinformation. We construct agent personas spanning five professions and three mental schemas, and evaluate their reactions to news headlines. Our findings show that LLM-generated agents align closely with ground-truth labels and human predictions, supporting their use as proxies for studying information responses. We also find that mental schemas, more than professional background, influence how agents interpret misinformation. This work provides a validation of LLMs to be used as agents in an agent-based model of an information network for analyzing trust, polarization, and susceptibility to deceptive content in complex social systems. 1 INTRODUCTION Protection against foreign information campaigns and the ability to conduct effective information operations are critical to modern national security. In an era where the information domain can be leveraged as a battlefield, there is a need to maintain information advantage, defined as "the use, protection, and exploitation of information to achieve objectives more effectively than enemies and adversaries do" (U.S. Achieving and sustaining information advantage requires not only the ability to disseminate compelling narratives but also to detect, counter, and mitigate adversarial information operations.

Previous research on persona-based dialogue agents typically preset the agent's persona before deployment, which remains static thereafter. In this paper, we take a step further and explore a new paradigm called Self-evolving Personalized Dialogue Agents (SPDA), where the agent continuously evolves during the conversation to better align with the user's anticipation by dynamically adapting its persona. This paradigm could enable better personalization for each user, but also introduce unique challenges, which mainly lie in the process of persona adaptation. Two key issues include how to achieve persona alignment with the user and how to ensure smooth transition in the adaptation process. To address them, we propose a novel framework that refines the persona at hierarchical levels to progressively align better with the user in a controllable way. Experiments show that integrating the personas adapted by our framework consistently enhances personalization and overall dialogue performance across various base systems.

Large language models (LLMs) have facilitated significant strides in generating conversational agents, enabling seamless, contextually relevant dialogues across diverse topics. However, the existing LLM-driven conversational agents have fixed personalities and functionalities, limiting their adaptability to individual user needs. Creating personalized agent personas with distinct expertise or traits can address this issue. Nonetheless, we lack knowledge of how people customize and interact with agent personas. In this research, we investigated how users customize agent personas and their impact on interaction quality, diversity, and dynamics. To this end, we developed CloChat, an interface supporting easy and accurate customization of agent personas in LLMs. We conducted a study comparing how participants interact with CloChat and ChatGPT. The results indicate that participants formed emotional bonds with the customized agents, engaged in more dynamic dialogues, and showed interest in sustaining interactions. These findings contribute to design implications for future systems with conversational agents using LLMs.